Most brands start in a garage or a boardroom. Ponoto started on a sun-drenched windowsill in a small boulangerie in Provence, during a nap that lasted seventeen hours.
It was there that Pookie, our founder and Eternal Master, had the Vision.
He saw a world where cats were no longer insulted by neon-plastic mice and synthetic feathers that lose their scent in a week. He saw a world of texture, potency, and style. He dreamed of a Croissant—a shape familiar to his French home—but infused with a rare, cosmis herb that would stay active long after the human went to bed.
